Pipe17

The AI-Powered Order Operations Platform

Pipe17 is a cloud-native, no-code platform focused on optimizing post-checkout commerce operations. Founded in 2020/2021 and headquartered in Seattle, Washington, it offers a scalable orchestration layer that connects selling channels (DTC, B2B, retail, marketplaces) with fulfillment providers, ERPs, financial systems, and 3PLs in real time.

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Recently, Pipe17 raised $15.5 million in a Series A, with former commercetools executive Kelly Goetsch joining as COO, signaling a bold push toward composable order operations.

Core Features

Omnichannel Order Hub: Automates order routing, fulfillment, inventory updates, and back-office synchronization across all sales channels—faster and more flexible than traditional OMS or iPaaS.

AI Agent “Pippen”: An AI assistant trained on thousands of order operation patterns to guide routing, exception handling, and automated workflows.

Connectivity-First Design: Rapid integration (often under one week), real-time syncing, and pivoting between apps or fulfillment providers—without developers.

Who Benefits

Pipe17 supports operations for major brands like Allbirds, Esprit, Made In, MaryRuth Organics, and enterprise logistics partners such as Ryder and UPS, enabling high-volume, multi-channel self-and-fulfill configurations.

Why Businesses Choose Pipe17

Speedy Deployment: No-code setup ready in days, unlike OMS or custom integrations that take months.

Operational Precision: Eliminates manual errors, centralizes real-time visibility, and keeps all systems in sync.

Scalable & Agile: Easily adapt to changes in sales channels, warehouse configurations, or vendor partners without recoding.

Let’s Talk

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