PrettyDamnQuick

Checkout & Delivery Optimization for DTC Brands

PrettyDamnQuick (PDQ) is an e-commerce optimization platform founded in 2021 with a global base including Tel Aviv and Seattle. It helps merchants supercharge checkout and delivery experiences by tailoring the process for each customer segment.

What PDQ Does

PDQ transforms checkout into a revenue engine by segmenting shoppers and A/B testing, delivering individualized experiences that maximize conversion and reduce cart abandonment. It handles over 18 million checkouts annually for brands like Jones Road, UnderOutfit, and Jeni's Ice Cream.

The platform provides seamless end-to-end integration, connecting checkout personalization with delivery optimization—including carrier selection, shipping promotions, and predictive delivery promises.

Notable Highlights

Series A Funding: Raised $25M from PeakSpan Capital, Moneta, and TLV Partners, bringing total funding to $38M. The round supports global growth and further investment in PDQ’s AI-powered checkout engine.

Impact Metrics: PDQ has processed over $4B in GMV, averaging 30M+ orders per month, with client-reported uplifts in conversion, average order value (AOV), and shipping revenue.

AI-Driven Personalization: Shopper experiences adjust dynamically based on data like past purchase behavior, cart size, location, and time of day—guided by rule-based optimization logic.

Strong ROI: Brands typically report up to 10x ROI from checkout optimization initiatives, tapping into revenue opportunities otherwise lost to abandonment or fixed checkout flows.

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